Must Be Viral

Advertising and AI disclosure

This page says what Must Be Viral commits to about AI tools and the labelling of paid and synthetic content, and what it does not promise.

Last changed 2026-10-02.

ERLV INC, DBA Must Be Viral, in Houston, Texas. The street address is not yet published. Write to studio@mustbeviral.com or call 713-899-9346.

AI tools may be used in editing and post-production. Which tools, and at which step, is not yet published. A person directs every shoot and approves every delivered asset.

A delivered asset that contains synthetic or AI-generated imagery, voice or likeness will carry a visible disclosure on the asset or in its caption, plus the platform’s own AI-content label where the platform provides one.

No paid placement runs today. When one does, in our account or in a client’s ad account, it will name the advertiser of record and carry the platform’s required ad label, and paid partnership and sponsored content will carry the platform’s paid-partnership tag.

A testimonial carries its attribution and date and appears only with permission on file. No result is implied as typical.

Today no client name, logo, quote or delivered clip appears on this site, because no written permission is on file.

The film on the software page is an animation of designed interface frames. It shows no person, place or product.

This film was made with AI: stills from Seedream v5 pro and motion from Seedance 2.0, through Higgsfield, on October 2, 2026. The room is generated. It is not a real Houston location, our studio or our crew.

Outputs produced by the software are agent-produced. The run’s model route, provider and cost are inspectable in its receipt. A generated image needs a user-editable description before it can be approved or exported.

On mustbeviral.com today, no generation run can start.

No promise of reach, views, followers, engagement or results, for a client or for ourselves.

This page describes what Must Be Viral discloses as of 2026-10-02. The date above is when it last changed.